Email, online messaging, and social media rose to prominence so quickly that most of us now refer to traditional mail as “snail mail.” Indeed, the postal service is slower and more old-fashioned than the high-speed information we’re now accustomed to. Today, every marketing strategy relies heavily on online campaigns...
It’s true – not all networking events are created equal. In fact, some networking events are boring. This doesn’t mean that all collaborative events are pointless, however. On the contrary, establishing a network by sharing a physical presence with others is one of the best ways to get new business, establish...
Sales pitches – we’ve all received them. Some of them get right to the point, clearly indicating the what, how, and why of a product or service. Others rely more on human psychology to persuade a customer toward the sale. The best sales pitches combine these methods, incentivizing the customer with the promise of...
A successful cold call is all about engagement and communication. The instant a recipient mentally checks out of the conversation, your chances for making a connection rapidly decline. The quickest way to dampen a call this way is by asking too many closed-ended questions. Conversely, asking more open-ended questions...
Despite rapid advancements in inbound marketing techniques, getting on the phone and calling prime candidates is still a powerful way to generate leads and close sales. However, about 80% of calls get missed or ignored and head straight to voicemail. This statistic might raise red flags for outbound marketers....
We may live in a world driven by clicks, texts, and emojis, but call campaigns are far from obsolete. In fact, phone calls still provide a larger conversion rate on average than any other type of marketing. But what makes a call campaign successful? The digital age has certainly changed some of the ways businesses...
Networking events present some of the best opportunities for businesses to connect, establish relationships, and learn valuable industry information. They’re also a great way to organically advertise your products and/or services while generating leads. However, whether you’re hosting or sponsoring one of these...
Sales analysts and executives continue to debate over whether cold calling is truly dead. Those in the “dead as a doornail” camp argue that consumers have caught on and don’t respond to this marketing strategy anymore. They also point to the ways in which inbound marketing has grown immensely through search engine...
Finding potential buyers and partners for your business depends on collecting good data. The internet, as we all know, is the most powerful platform for collecting and storing data that’s ever existed. However, there’s a lot to sift through. What good is this information if it’s not relevant to your business? It’s not...
When it comes to seeking new clients and customers, many small businesses might find themselves in a pickle. On the one hand, they want to save as much money as possible, but on the other hand, lead generation can be difficult without the help of specialists. Still, while it may cost more initially to outsource lead...