Email, online messaging, and social media rose to prominence so quickly that most of us now refer to traditional mail as “snail mail.” Indeed, the postal service is slower and more old-fashioned than the high-speed information we’re now accustomed to. Today, every marketing strategy relies heavily on online campaigns...
Attending networking events can bring you closer to industry peers and decision-makers, helping you land some new leads. But these events don’t happen all that often, and sometimes you miss out due to other obligations, transportation difficulties, or sudden circumstances. One way to take back some control is by...
It’s true – not all networking events are created equal. In fact, some networking events are boring. This doesn’t mean that all collaborative events are pointless, however. On the contrary, establishing a network by sharing a physical presence with others is one of the best ways to get new business, establish...
Sales pitches – we’ve all received them. Some of them get right to the point, clearly indicating the what, how, and why of a product or service. Others rely more on human psychology to persuade a customer toward the sale. The best sales pitches combine these methods, incentivizing the customer with the promise of...
A successful cold call is all about engagement and communication. The instant a recipient mentally checks out of the conversation, your chances for making a connection rapidly decline. The quickest way to dampen a call this way is by asking too many closed-ended questions. Conversely, asking more open-ended questions...
Networking events are an integral aspect of how businesses find new leads and make new relationships. However, people don’t always look forward to these gatherings as they can often be stuffy, awkward, and/or by the numbers. Networking events are also time-consuming, both in terms of planning them and attending them....
Receiving a “no” in any context can be a real morale killer; receiving multiple rejections an hour can seem nearly fatal. Yet this is the reality for most cold callers. Those in charge of outbound calling have to deal with a lot of rejection on a regular basis. If you’re one of these people, you probably know this...
No one can deny that the internet has made it easier to connect with others all across the world. With minimal effort, we can communicate with potential leads in dozens of ways, from emails to video chats and more. While all of these methods have merit, they’re all missing a key element of human interaction. There’s...
Despite what bloggers and so-called industry insiders might tell you, cold calling is still very much alive, even if its approach has changed with the times. While the effectiveness of cold calling lead generation varies from case to case, there’s no doubt that this method provides a powerful way to reach another...
Networking events provide great opportunities for businesses to make their brand visible, meet new people, demo products, and generate leads. Still, it’s no secret that networking events can be nerve-wracking, especially if you’re the one in charge of representing your company. You want to reach out to new people but...