Email, online messaging, and social media rose to prominence so quickly that most of us now refer to traditional mail as “snail mail.” Indeed, the postal service is slower and more old-fashioned than the high-speed information we’re now accustomed to. Today, every marketing strategy relies heavily on online campaigns...
Attending networking events can bring you closer to industry peers and decision-makers, helping you land some new leads. But these events don’t happen all that often, and sometimes you miss out due to other obligations, transportation difficulties, or sudden circumstances. One way to take back some control is by...
No one can deny that the internet has made it easier to connect with others all across the world. With minimal effort, we can communicate with potential leads in dozens of ways, from emails to video chats and more. While all of these methods have merit, they’re all missing a key element of human interaction. There’s...
Despite what bloggers and so-called industry insiders might tell you, cold calling is still very much alive, even if its approach has changed with the times. While the effectiveness of cold calling lead generation varies from case to case, there’s no doubt that this method provides a powerful way to reach another...
Despite rapid advancements in inbound marketing techniques, getting on the phone and calling prime candidates is still a powerful way to generate leads and close sales. However, about 80% of calls get missed or ignored and head straight to voicemail. This statistic might raise red flags for outbound marketers....
Successful businesses are built on strong relationships between customers, employees, executives, and partners. Without this connective tissue, an organization may quickly collapse. But establishing relationships takes effort. Every individual differs in their social abilities, skills, ideas, and experiences. A...
When it comes to seeking new clients and customers, many small businesses might find themselves in a pickle. On the one hand, they want to save as much money as possible, but on the other hand, lead generation can be difficult without the help of specialists. Still, while it may cost more initially to outsource lead...
Businesses must use lead generation strategies in order to reach new clients and customers. You might think that, with the internet, this would be easy and cheap. However, the internet’s ubiquity and ease of use have been both a blessing and a curse for generating leads. Businesses certainly have more access than ever...
No business exists in a vacuum. Success depends on connections, and more importantly, the quality of those connections. It’s not enough for a business to accumulate lots of potential leads and relationships; these relationships must be worthwhile, or profitable. You might wonder, then, what makes for a profitable...
Let’s be honest: at some point, we’ve all yearned for a one-size-fits-all solution for generating leads. How nice it would be if we could formulate the perfect sales pitch that made its way into the hearts and minds of every potential candidate we could ever want. But that would be too easy. We live in a diverse...