Sales pitches – we’ve all received them. Some of them get right to the point, clearly indicating the what, how, and why of a product or service. Others rely more on human psychology to persuade a customer toward the sale. The best sales pitches combine these methods, incentivizing the customer with the promise of...
Receiving a “no” in any context can be a real morale killer; receiving multiple rejections an hour can seem nearly fatal. Yet this is the reality for most cold callers. Those in charge of outbound calling have to deal with a lot of rejection on a regular basis. If you’re one of these people, you probably know this...
Despite what bloggers and so-called industry insiders might tell you, cold calling is still very much alive, even if its approach has changed with the times. While the effectiveness of cold calling lead generation varies from case to case, there’s no doubt that this method provides a powerful way to reach another...
Despite rapid advancements in inbound marketing techniques, getting on the phone and calling prime candidates is still a powerful way to generate leads and close sales. However, about 80% of calls get missed or ignored and head straight to voicemail. This statistic might raise red flags for outbound marketers....
We may live in a world driven by clicks, texts, and emojis, but call campaigns are far from obsolete. In fact, phone calls still provide a larger conversion rate on average than any other type of marketing. But what makes a call campaign successful? The digital age has certainly changed some of the ways businesses...
Sales analysts and executives continue to debate over whether cold calling is truly dead. Those in the “dead as a doornail” camp argue that consumers have caught on and don’t respond to this marketing strategy anymore. They also point to the ways in which inbound marketing has grown immensely through search engine...