A successful cold call is all about engagement and communication. The instant a recipient mentally checks out of the conversation, your chances for making a connection rapidly decline. The quickest way to dampen a call this way is by asking too many closed-ended questions. Conversely, asking more open-ended questions...
Networking events are an integral aspect of how businesses find new leads and make new relationships. However, people don’t always look forward to these gatherings as they can often be stuffy, awkward, and/or by the numbers. Networking events are also time-consuming, both in terms of planning them and attending them....
Businesses must use lead generation strategies in order to reach new clients and customers. You might think that, with the internet, this would be easy and cheap. However, the internet’s ubiquity and ease of use have been both a blessing and a curse for generating leads. Businesses certainly have more access than ever...
No business exists in a vacuum. Success depends on connections, and more importantly, the quality of those connections. It’s not enough for a business to accumulate lots of potential leads and relationships; these relationships must be worthwhile, or profitable. You might wonder, then, what makes for a profitable...
Let’s be honest: at some point, we’ve all yearned for a one-size-fits-all solution for generating leads. How nice it would be if we could formulate the perfect sales pitch that made its way into the hearts and minds of every potential candidate we could ever want. But that would be too easy. We live in a diverse...
Internet search engines changed the marketing world forever. Today, we can cater our digital profiles to find exactly what we’re looking for on our time. This has been great for the consumer and presents new opportunities for lead generation via inbound marketing. However, some experts feel that this technological...
Companies have several options for finding potential leads. In many ways, the internet has made this endeavor much easier. On the web, a business has access to the largest possible pool of leads. However, the internet has also created new challenges for lead generation. In this modern age, how do companies generate...
A business cannot grow without customers, clients, and business partners. And with so many other business out there, it needs a way of generating leads to target the right entity at the right time. There are several ways to go about business-to-business (B2B) lead generation. To save time and hassle, many businesses...